Hi, I’m Arlee — the woman behind Esther 2:12.
Long before Esther 2:12 had a name, creating things was how I helped keep my little family above water. During a season when I was a single mom, I learned to make, sell, create and figure things out as I went. What started out of necessity eventually became something I genuinely loved.
Years later, that same love for creating has grown into Esther 2:12.
The name comes from the book of Esther and represents something that has become incredibly important to me, there is purpose in the preparation. Sometimes God is working on a story long before we understand what He is preparing us for.
Esther 2:12 started with thoughtfully made skin + body products and is now growing into something even bigger, including clothing designed with the same warm, timeless and intentional feel behind the brand.
I’m a wife, a mama, a creator and the person behind every decision you see here. I’m building this brand slowly and intentionally choosing pieces I would actually wear, testing quality before larger launches and creating things that feel special enough to keep reaching for.
When you order from Esther 2:12, you aren't ordering from some huge corporation. You're supporting a real family, a dream I've carried for years, and a business I'm building from the ground up.
Thank you for being here at the beginning. 🤎
— Arlee
Founder,
Esther 2:12